GUIDING, CREATING AND EXECUTING CONSISTENT INFORMATION ACTIVITY
Asymmetrica crafts multi-media campaigns across markets and platforms that resonate and reinforce a message to the desired audience. From social media to the world’s most-renowned newspapers and television networks, Asymmetrica has provided content that informs and influences policy makers, thought-leaders, and consumers.
From the civil rights movement to ISIS recruitment to seat belt use, strategic messaging has long shaped our attitudes toward policy – and policy itself. Effective strategic messaging makes change politically palatable for those brave enough to swim against the tide. It is the key to moving a consumer base more plugged into social media than mainstream media and managing your brand reputation through a crisis.
Whether the purpose is to inform consumers of the dangers of buying illicit goods or to inform policymakers of enforcement gaps that weaken security, Asymmetrica can carry the message. Our team devised the baseline messaging strategy for India’s Bharatiya Janata Party (BJP) that got Narendra Modi elected Prime Minister of India in the largest democratic election in the world.
Asymmetrica’s resident experts write editorials and are interviewed by the global media, as well as speak at think tanks, Ivy League universities and legislative bodies the world over. Beyond that, Asymmetrica produces films, television shows and even video games that educate and inform across continents.